As the founder and creative lead, I built a digital fitness brand with a focus on clear, strategic communication and strong visual identity. I directed, produced, and edited workout videos, creating graphics, photographed and retouched the website’s photography, and designed all branding and marketing assets, including but not limited to the website, newsletters, social media content, apparel and fitness equipment design, and promotional and instructional materials. Maintaining consistency was an essential key for the UI/UX touch points. I successfully filed and registered two trademarks independently, navigating complex legal and branding processes.
Please click the image below to visit the Sculptness® Website.
